Mr. Green founded Roger Green and Associates, Inc. (RG+A) in 1991 and serves as CEO. Over the past twenty years, Roger has worked to design marketing research methods and modeling tools that promote greater insights and understanding of what drives value in pharmaceutical markets. He is the primary developer of Dynamic Practice Simulation® (DPS®), RG+A‘s proprietary patient-simulating marketing research system, which has been applied successfully in virtually every major market around the world. RG+A was recognized in 2005 by the Small Business Program at the Wharton School of Business and the Philadelphia Business Journal as a member of the Philadelphia 100, the fastest-growing privately held companies in the metro Philadelphia region.
Mr. Green is a past President of the Pharmaceutical Marketing Research Group (PMRG). He has sat on editorial boards, has written articles and participated in roundtables for leading industry publications, and lectured widely at prominent university programs involved with marketing research and pharmaceutical marketing. He received a BA in political science and an MBA in marketing from Columbia University.
Mr. Green is the 2008 recipient of the R.R. Fordyce Award, an honor bestowed upon leaders in the marketing research industry dedicated to the betterment of the profession.