Roger Green, President/CEO, RG+A
Ali Spiro, Vice President/Head of Research, RG+A
Key insights your quantitative positioning research could tell you (but probably doesn’t) about how to “win” the messaging battle
In this presentation, two experienced Marketing Research executives will share the results of qualitative interviews with communications agency creative and executive officers. The researchers will share the key themes that emerged from these interviews and then explore how an integrated quantitative technique can provide all insights, laddered, in a single study.