Small Sample Analytics: Getting the Most out of Your Interviews and Budgets

Pre-Conference Workshop
9:30 – 11:00 AM
February 2, 2016

Timothy Deckman, Ph.D.
Methodologist
Bruce Duncan, Ph.D.
Chief Marketing Scientist
Kevin M. Kelly
Executive Vice President/COO

Small sample research, once the way to “do it on the cheap,” has now become a pivotal tool for all kinds of research exercises. In this workshop, you’ll learn that small sample size doesn’t have to mean sacrificing the quality of the research. Using recent studies as a backdrop, we’ll show how some new methods – and new ways of looking at old ones – can help studies with small sample sizes produce projectable and actionable insights.
Learning Objectives
  • How to produce projectable and actionable insights with small sample sizes
  • How to integrate qualitative and quantitative methods to enhance ROI
  • How to producing small-sample results that rival large-study insights

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