Developing Pricing Holistically: Research and Modeling to Integrate Methods and Stakeholders

Caribe Royale, Orlando, FL
2:40 PM-3:30 PM
Tuesday, April 25
Bonaire 1-2

Roger Green
RG+A
Hiliary Johnson
BD, Inc.

Developing Pricing Holistically: Research and Modeling to Integrate Methods and Stakeholders

Learning Objectives

  • Pricing strategy must reflect the needs and roles of all key stakeholders
  • Stakeholders can value a product accurately only when they have relevant experience with it
  • In markets with a dominant product, respondents anchor expectations about future competitors to the current market leader
 This fundamentals track is appropriate for new insights professionals and directors of insights teams.