Caribe Royale, Orlando, FL
2:40 PM-3:30 PM
Tuesday, April 25
Developing Pricing Holistically: Research and Modeling to Integrate Methods and Stakeholders
- Pricing strategy must reflect the needs and roles of all key stakeholders
- Stakeholders can value a product accurately only when they have relevant experience with it
- In markets with a dominant product, respondents anchor expectations about future competitors to the current market leader
This fundamentals track is appropriate for new insights professionals and directors of insights teams.