Harnessing the Runaway Future: Tips and Techniques for Modeling under Uncertainty

In this workshop, you will learn how to design and build models quickly and efficiently while managing the statistical error inherent in any forward-looking exercise. The workshop itself will combine didactic learning with group exercises to provide a sense of critical success factors in building models under uncertainty and offer a couple of specific tricks you can use in organizing the process.

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Complex Diseases: Challenges in Forecasting Physician Treatment Decisions under Multiple Market Scenarios

In this session, we will focus on some of the common assumptions marketers and researchers make that can lead to models, strategies and product positions that are simply wrong, and how to avoid the assumptions that lead to these errors. The presenters will build on RG+A’s extensive history in market simulation and modeling, including errors we have seen, to provide some simple benchmarks for building better forecasts and support tools.

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