Conjoint is a well-known and widely accepted approach for assessing how people value different features or characteristics of a product. Qualitative research is also well-known and widely accepted but for providing depth and understanding. We combine them as Qualitative Conjoint.
RG+A has combined these two approaches with Monte Carlo modeling to create a product that delivers the statistical rigor of conjoint and the depth of insight from qualitative. Now your conjoint simulator can come with a much better understanding of the value placed on features and the tradeoffs that your customers are willing to make.
Qualitative Conjoint is often used for new product development and payer contracting. It is especially valuable when budgets are tight and timelines are short, or when prescriber or patient samples are too small to allow for a full quantitative sample