While most marketing research is designed to understand the impact of specific events at a single point of customer contact, healthcare markets are complex and dynamic inter-dependent systems. Multiple players and influencers act independently, but their actions influence each other and shift markets in unpredictable directions. To help our clients truly understand the impact an event or system will have on their franchises and markets, RG+A has developed an approach to strategic risk modeling that reflects market flows and conditions that affect different disease categories and sometimes specific diseases.
Each strategic risk model is designed to incorporate results of any of our core research methods along with other forms of primary or secondary research. They span the entire range of relevant key stakeholders, including the appropriate provider, patient/caregiver, and commercial entities.
Clients rarely purchase impact models as a standalone item. However, more than half the custom projects clients purchase integrate some form of impact modeling as a final study phase.