Consumer Cascade

As healthcare costs shift toward the consumer, manufacturers need a realistic vision of how consumers make several pivotal decisions in the purchasing process: seeing a prescriber in the first place, requesting a specific medicine, filling a prescription and requesting a different (usually lower-cost) option than the physician prescribed.

Consumer Cascade is RG+A’s approach to researching these issues in an integrated decision framework. We apply this method in online and telephone interviews, and can utilize the basic architecture in a PV Scope process. We then integrate these results with prescriber and payer research tools in our forecast models and probability of success estimates.