Achieving an optimal pricing strategy can make or break a brand. There’s a fine balance to be struck between limiting market access by pricing too high and failing to realize return on investment by pricing too low.
At RG+A, we believe that the key to pricing is understanding the interrelationships among stakeholders in the treatment decision chain and translating them into quantifiable guidance.
Our approach focuses on:
- Structuring questions to identify behavioral changes in key stakeholders
- Determining the pricing thresholds of each stakeholder group
- Correctly identifying the linkages between the stakeholder groups and how those impact pricing
- Modeling these thresholds and associated dependencies to simulate real-word decision making